Redesign to reflect the new direction.

Website redesign and multimedia production for Advanced Practice Strategies

  • Client

    Advanced Practice Strategies

  • Delivery

    April-May 2015

  • Project type

    Website and multimedia

Advanced Practice Strategies is a Boston-based content provider for nurses and healthcare professionals who wish to enrich their knowledge through a collaborative learning platform developed by APS called the GNOSIS

APS had recently received quite a handsome amount of investment and the company was quickly growing. They had risen their staff base and the overall direction of the company was accelerating -- and they needed a new online image to address this change; and that is where we came in. We helped them re-design their website and also shot an exciting 5 minute video where the team talks about their vision, their goal and themselves. It was super fun to shoot this; and hope it’s fun for you to watch too.

Visit APS Website

The Problem

For a company that was rapidly growing, it was important that the change was reflected well online and in their marketing collaterals. The older website of APS was somewhat dated and needed the fresh overhaul. Also, the website spoke very less about the proprietary software they had built; and had to be highlighted as a prime feature

The Solution

We at Expresiv sat down with the team to discuss the direction they wanted to head towards. After almost a dozen of different ideas for the landing page and overall theme of the website -- we zeroed down a video-based landing page and the GNOSIS product highlighted prominently. Also, a video was produced to explain further about the philosophy and vision of the company.

This video was produced by the team of Expresiv at the APS office in Boston.
It took three days to shoot this video and the result was a fun-filled, informative video about the company that talks about their culture, values and vision.
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